Websites, lead generation & software for roofers
Roofing websites that book estimates, not just clicks.
Roofing is won at the estimate. We build the site that gets you found for storm-damage and replacement searches across your service area, then the follow-up that turns the inquiry into a signed contract — starting with your free website & AI-search report.
Homeowners shop for a roof the way they shop for a car: after a storm or a leak they search, pull up three companies, read the reviews, and call the one that looks like it will still be around in ten years. A slow site with no real job photos and nothing about insurance claims or financing is the one they skip — no matter how good your crews are.
A roofing site that works has a page for every job type — replacement, repair, storm damage, commercial — and a page for every suburb you cover, so you show up for "roofer in your town" and not just your own name. Behind it: missed-call text-back for the storm-week rush, automatic review requests after every tear-off, and a pipeline that keeps every estimate request from going cold.
Where roofers get leads
- Google Business Profile and Local Services Ads
- Organic and AI search (Google, ChatGPT, Perplexity)
- Angi, Thumbtack and Networx — auto-imported into the pipeline
- Storm-season door knocking and yard signs
- Insurance adjuster and realtor referrals
- Facebook and Nextdoor
Every one of these lands in the same pipeline, with the source recorded.
The problem
Why roofers lose leads
Storm leads go to whoever answers first
After a hail or wind event, every roofer's phone rings at once. The homeowner calls three companies and books the first one that responds. If your call goes to voicemail with no text-back, that lead is gone in minutes.
Out-of-town storm chasers outrank you
National storm-chasing outfits buy the ads and spin up landing pages the day after a storm. Without your own service-area pages, reviews and local schema, the company that has actually been in town for fifteen years shows up below them.
Big-ticket buyers need proof before they call
A roof is one of the largest checks a homeowner writes. They want real before-and-after photos, warranty terms, financing options and recent reviews before they pick up the phone — and they want it on their phone, fast.
AI search
When someone asks ChatGPT for a roofing company, is it you?
AI assistants recommend businesses they can verify: clear service pages, service-area pages, consistent listings, structured data and recent reviews. We build every one of those in — and your monthly report tracks whether AI search is recommending you yet.
Who's a good roofer near me for storm damage?
What it takes
What a roofing website needs
Storm-damage and insurance-claim page
Explains how you inspect, document and work with the adjuster. It's the page that ranks for the searches that happen the day after a storm.
Financing and warranty pages
Answer the two questions every replacement customer has before they call: how do I pay for this, and what happens if it leaks.
A job gallery with real photos
Your own tear-offs, decking repairs and finished roofs — not stock images. Tagged by town so the gallery does SEO work too.
Service-area pages for every suburb
One page per town you cover, each with its own copy, so you show up for the searches that name the town, not just the city.
Which plan fits
Where most roofers start
Most roofing companies start on Growth: service-area pages, missed-call text-back and review automation matter more in roofing than in almost any other trade. Dominate adds crew dispatch and dedicated ad landing pages for storm season.
Proof
See the engine running
Two live builds run on this platform today — the founder's own company and a client site — and the dashboard is open as a live demo on sample data.
Questions
Roofing questions, answered
Yes. A storm-damage page is standard on every roofing build, with a section on the insurance-claim process and a fast form for inspection requests. On the Dominate plan we add a dedicated ad landing page for storm season.
Yes. On Growth and above, leads from Angi, Thumbtack, Networx and similar marketplaces are imported automatically into your dashboard, so every estimate request sits in one list with the same follow-up.
AI assistants recommend businesses they can verify: clear service pages, service-area pages, consistent listings, structured data and recent reviews. We build all of that in and track whether AI search is recommending you yet in your monthly report.
Get your free roofing website report
Send me your website — or tell me you don't have one. Within one business day you'll get a plain-English report on what's leaking leads and whether ChatGPT recommends your roofing company yet.
No long-term contract — month-to-month, cancel anytime. We revise until you're 100% satisfied.